About Larina Hajjafar

With over 12 years as a top-performing new home sales agent, Larina Hajjafar brings unmatched insight into buyer psychology, strong communication skills, and a natural gift for building trust. Her ability to read people—honed over two decades at the poker table—has made her a master at guiding clients and adapting to any situation.

Now, as Builder Partnership Manager with Goodrich Realty, Larina empowers sales agents to become the heroes of their buyers’ journeys. By leveraging her experience and deep understanding of the Goodrich Way (Trade Up/Lease Buyout)—a tool she once used to close her own deals—she helps new home sales agents unlock more contracts, faster. Her mission: to turn conversations into closings, and strong agents into unstoppable ones.